It’s time for everyone in the healthcare industry to take a closer look at what drives patients’ behavior and decision-making.

Beyond the understanding of the medical journey, make the patient experience the key driver of your value creation. 

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Our proven methodologies and proprietary behavioral diagnostic tool SPURTM enable you to put yourself "in the shoes of a patient".

360 view of PJ

Build a Holistic Patient Journey Map and achieve your objectives:

  • Help HCPs better support their patients,
  • Launch your next innovative patient soution,
  • Position your brand in a therapeutic area,
  • Improve medication adherence to your treatment.  


We are happy to share with you our best recommendations and 5-step methodology from 12 years of experience to delve deeper into the patient's world and create effective, patient-centered healthcare solutions.


Download our 5-step methodology guide


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See also

Scientific communications

A multiple-cohort analysis of the SPUR 6/24 patient-reported adherence tool


Clinical Ink and Observia: Pioneering Personalized Patient Engagement in Clinical Trials


By your side in 2024: Happy Holidays from Observia!

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