A patient, yes… but so much more!

“It is in our DNA to consider every patient as a unique individual and focus on improving their experience at every step of the care delivery path. “ 

There are millions of chronic patients throughout the world. To make their lives better in more effective and lasting ways, we need to stop building “one-size-fits-all solutions” and start considering the person behind each patient. Each of us is unique, and we construct our personalities out of the different identities we assimilate. Our complex identities shape how we deal with diagnoses, how we adhere to the medications prescribed, and how we manage disease in our daily lives.

The arrival of behavioral medicine

During its gradual arrival in the last 30 years, the field of behavioral medicine has taught us not to lump patients into large or even small categories. Just like medical drivers affect a patient’s clinical progress, behavioral drivers affect how they engage with their health. Thus, helping healthcare professionals to better grasp and leverage these drivers will improve the quality of care, leading to greater self-care management and positive and sustainable lifestyle changes among patients. 

SPUR™ behavioral diagnostic tool

A powerful tool to assess patients’ actionable behavioral drivers 

Theorized in 2015, first developed in 2017, scientifically validated in 2021, and still in continuous improvement, SPUR™ is a unique digital behavioral diagnostic tool which predicts non-adherence and provides a full understanding of each patient’s behavioral drivers. SPUR™ stands for “Social”, “Psychological”, “Usage”, and “Rational”. Combined with medical and socio-demographic dimensions, it can build a pragmatic and comprehensive patient profile. These important insights lead to tailoring interventions more closely to the needs and personalities of individual patients.

SPUR™, the next-gen behavioral diagnostic tool

Discover SPUR™

Deciphering the patient journey

The patient journey calls for a complete mapping of interactions between the patient and the healthcare ecosystem, from the pre-diagnostic to the disease management phase, and of its impact on the patient’s medical, emotional and behavioral paths. Deciphering the experiences of patients and healthcare professionals throughout the journey is the starting point to identifying actions to improve the quality of care. This is where SPUR™ really shines, as it serves as an anthropological tool to help you understand your patients’ behavioral drivers and attitudes towards the disease.