SPUR™ provides the keys to better understanding and engaging the patient!

If two people are different, why would two patients be the same?

What is SPUR™?

As far back as we can remember, we have been dreaming of building engagement solutions adaptable to everyone. Now, thanks to a well-thought-out behavioral diagnostic tool, we can do just that. Since no such tool existed in the market, we built SPUR^TM in 2017.

SPUR™ stands for “Social,” “Psychological,” “Usage,” and “Rational.” It’s a digital-reference tool grounded in robust behavioral theories. It provides new insights on chronic patients. It helps us get to know each patient better, to more fully engage them in their healthcare journey. After four years of scientific research, we’re able to prove that SPUR™ can predict non-adherence and provide a full understanding of each patient’s behavioral drivers—across countries and for any disease.

To discover more about our research and publications, visit our Lab’O corner.

The SPUR™ experience

SPUR™ takes the form of a dynamic questionnaire but it’s actually much more than that. To make sure patients get the most out of it and enjoy it, we use innovative techniques to interact and engage with them:

• As Nir Eyal explains in his book Hooked, we all seek rewards that make us feel accepted, attractive, important, and included. We figured that, after asking patients questions, we should give them something in return. So we give them immediate written feedback based on their answers to the questionnaire.
• Healthcare professionals also receive information instantly, on their patient’s profile, how to talk to that patient, and how to go about encouraging positive behaviors on their part.
• Thanks to the digital format, the length of the experience is adaptable from 6 to 24 questions, depending on initial answers. Moreover, you can choose in which digital format to receive the information—via web, mobile, or V2P (virtual to person).
• Our approach is designed to be minimally intrusive, promote empathy, and offer a seamless and pleasant experience to users.

Chronically ill patients all over the world can benefit from the SPUR™ diagnostic tool. So can any healthcare professional looking to get a better handle on their patients’ behavioral drivers and adapt their management and interactions accordingly. All that the patients need is an Internet connection and five minutes! Once the process is completed, the tool provides different outputs to different end-users. In other words, a patient won’t get the same feedback or info as a nurse or a doctor.

SPUR™, the next-gen behavioral diagnostic tool

Discover SPUR™

The outputs at a glance:

Why use SPUR™?

Well, for a ton of reasons!

Use it because patients like it. Studies have shown that most patients find the SPUR™ experience valuable, at a completion rate of over 90%.

Use it because it’s robust. From a scientific perspective, the SPUR™ tool is robust and also unique, innovative, validated, and predictive of treatment non-adherence.

Use it because healthcare professionals need it. Healthcare providers are looking to better understand their patients to achieve their therapeutic objectives. They need a holistic behavioral perspective to help tailor their interactions with each patient.

Use it because it’s super easy to implement. SPUR™ is digital by design and can be easily integrated with any external digital environment using our APIs.

How is SPUR™ applied?

Our tool has three distinct applications:

Digital patient environment

SPUR™ can be integrated with any patient support environment, whether fully digital (e.g., a chatbot) or not (e.g., a call center). SPUR™ provides additional behavioral data input and new insights on patients, which are essential to personalizing services and more fully engaging patients in their healthcare journey. The model has already integrated six million patient datasets, tested by over 50,000 patients worldwide.

Patient anthropological studies

Our consulting team helps you generate insights on patients’ clinical, emotional, and behavioral pathways to map patient journeys in a holistic, in-depth, and experiential-based way. To achieve this, we use different methodologies, like the SPUR™ diagnostic tool.

Clinical adherence assessments

We’re determined to make SPUR™ the standard in the industry for understanding patient behavior and assessing non-adherence. As of early 2022, SPUR™ will be easily accessible for scientific studies. We encourage all clinicians to reach out to us for more information.

I’m a clinical researcher and would like to know more.

Whether you have a project or are simply curious, we’d love to tell you more about our exciting diagnostic tool!