Patient and caregiver engagement

Living with a chronic disease can be a lonely experience. Patients may feel isolated or misunderstood during their journey, as they live through a great number of personal and individual steps: medical appointments, painful symptoms, fear of a diagnosis… To combat this loneliness and give patients the opportunity to share their experience, our client Bayer AG wanted to create a digital service allowing patients and caregivers to discuss and exchange with other people living through similar steps. To make sure they would offer the best-in-class service and answer patients’ needs, user-testing was defined as a key element of the solution’s design, which would also need to be available to caregivers.

Solike, a digital match-making platform built in collaboration with users

Each step of development was validated through a user-testing phase with two panels of patients and caregivers. Through these conversations, Observia found that they wanted to connect based
on common experiences, rather than medical diagnosis. As a result, we updated our matching algorithm to enable a mix between profiling data and current topics of interest, and let users set-up their own matching criteria. Before enabling contact, a confirmation process is set up to guarantee safety and privacy to users. On a technical side, the match-making system is a feature of the Observia Patient Cloud. As a stand-alone component, it seamlessly integrates into various e-health solutions, facilitating the development and engagement of communities. The SPUR™ behavioral
diagnostic tool is also available, allowing for an in-depth definition of patients’ profiles, which contributes to the quality of the pairing made by the matching system.

• Ability to propose matches based on profiles
• Possiibility to choose the topics of discussion
• Secured connection and notification system