Personalization
Why should you personalize your patient service?
One-size-fits-all is not effective in healthcare. As patients become consumers of health services and products, they expect health services to provide the same level of personalization and attention that other services provide. Different people have different needs and expectations for their treatment.
By combining behavioral data and IA, we can personalize patient services for people we only reach through digital channels and adapt individual solutions to suit potentially thousands of patients.
Personalization made manageable with d.tells™
D.tells™ is Observia’s proprietary smart AI engine, which we use to automate our solutions’ personalization.
D.tells™ creates a personalized engagement plan that truly fits each patient. It determines precisely what features and information patients need and only delivers what’s relevant to them.
Our automated smart personalization process allocates resources effectively to improve patients’ experiences and outcomes.
How does d.tells™ work?
The d.tells™ AI engine chooses the most appropriate content and features from the solution library for each patient's profile. Then, it distributes the chosen tools to patients over different communication channels. D.tells™ further refines the personalization by adapting the frequency, duration, and tone of the messages and notifications it sends, according to the patient's sociomedical and behavioral data.