Services
We’re an e-health one-stop shop: we can support you along the whole healthcare value chain. Our mission is to support all healthcare stakeholders who invest in patient engagement for the short and long term benefit of all chronic patients and the HCPs who look out for them.
How? Click on the service you’re interested in and learn all about it!
Solution Benchmark
360° Patient Journey Mapping
Engagement Strategy
Solution Blueprint
Technical Configuration
Deployment & Promotion
Data & Insights Generation
Assessment & Best Practices
Solution Benchmark
Definition: Detailed solution mapping and characterization that provides actionable recommendations informed by market trends and expectations.
Why: The healthcare ecosystem changes quickly, and trends evolve continuously. We track market evolutions, survey your sectorial landscape, and make sense of it all in readable summaries with actionable strategic recommendations so that you can prepare efficient, unique, and innovative tactics for achieving your goals
How you benefit: Clear, detailed insights on white space identification, what the market is doing best, what needs are covered, and what opportunities are available for standing out within your therapeutic area.
What makes us different: Our ample experience in the digital health environment, our robust characterization frameworks, and our ability to make practical recommendations. Moreover, we are currently innovating and developing an AI-driven product to provide ever more efficient analysis.
360° Patient Journey Mapping
Definition: A holistic approach to understanding patients, including their behavioral and emotional journeys, and gaining insights beyond their sociomedical characteristics and simple care pathway.
Why: Patients are the pharmaceutical industry’s end users, and their importance within the therapeutic alliance is growing. They are key actors who make valuable contributions to achieving medical outcomes. To truly understand patients—their feelings, behaviors, and health-related decision-making processes—the industry must expand beyond traditional market research. Focusing solely on diagnoses, care pathways, and treatment plans offers only a limited perspective on the multifaceted reality of chronic patients’ lives.
How you benefit: Leveraging underexplored data—especially verbatims and data on emotions, health behavior patterns, and non-adherence risk—makes you better equipped to build and refine your patient services strategy and tactics. Such data facilitate identifying gaps between patients’ and HCPs’ perceptions, identifying disruptions in care, and highlighting “moments of truth”, i.e. behavioral triggers throughout the journey that lead to attitude formation for the patients.
What makes us different: We interact with patients through multiple channels: quantitative questionnaires, qualitative interviews, patient videos, and photos. We leverage the SPUR questionnaire in each study to provide objective behavioral insights, for a holistic approach to patient personae.
Engagement Strategy
Definition: Preparation of approaches and actions necessary for increasing patient engagement on their health journey.
Why: If engagement is a key success factor for your organization and you aim to improve, we can help.There are many ways to guide your organization toward success in patient engagement. Making the right decisions requires considering a lot of parameters, starting with the issues you want to tackle, your approach’s position within the existing ecosystem, the resources your organization needs, the value proposition you want to deliver, the metrics you’ll use to measure your impact, and the content you’ll need to produce. The process can quickly become overwhelming.
Our goal is to create efficiency and value for all stakeholders, including internal ones, without losing sight of your objective.
How you benefit: Actionable explanations of why and how you can create value that ensure a smooth path through this complex process.
What makes us different: With an exceptional track record of over 100 consulting missions on patient engagement, we have the experience to adapt to your internal culture and structure.
Solution Blueprint
Definition: Solution designs, including the solution’s purpose, functional specifications, content strategy, technical specifications, deployment tactics, and KPIs and associated metrics.
Why: Designing a solution can seem like a Herculean task; the process involves considering and aligning multiple stakes, objectives, and actors. An outstanding user experience, whether for HCPs, patients, or family caregivers, is indispensable. Moreover, the designed product needs to be accessible, affordable, scalable, and sustainable, and it needs to have a measurable impact. Designers need to determine what can be managed globally, what must be managed locally, and what they should prioritize to make a product or service efficient and cost effective. While unquestionably challenging, the hurdles are not insurmontable.
How you benefit: A solid and robust plan that answers most of your key questions so that uncertainty is minimal and everyone knows what to do next.
What makes us different: Our four-pillar framework for designing and analyzing patient patient-facing initiatives is coherent, easy to use, and easy to learn. It also provides a structured approach to building, assessing, and refining them.
Technical Configuration
Definition: Easy solution development that yields a blueprint you can implement immediately.
Why: Configuring a solution—whether behavior-driven patient content, a multi-country patient relationship management system, or a suite of algorithms for personalizing patients’ and caregivers’ digital interfaces—demands technical expertise, regulatory compliance, and robust security. Moreover, it requires agility and skills different from those in the pharmaceutical world.
How you benefit: The means to actualize your ideas and strategies with unmatched agility. After configuration, you will have a ready-to-use product or solution that you can deploy for your internal client or directly on the market.
What makes us different: Robust technical expertise that has developed more than 80 digital solutions since 2011. We have consolidated this expertise into OPC, a library of more than 40 e-health features that are ready to be plugged into any digital environment and 100% configurable. Our system is designed to match the needs and expectations of all healthcare stakeholders, from patients to HCPs.
Deployment & Promotion
Definition: Building you a go-to-market plan that meets local specifications and caters to your end users.
Why: Once a solution is developed and configured, the last hurdle, but not the least, is acquiring users. In an ecosystem as regulated as the healthcare one and in which users either lack time (HCPs) or are overwhelmed (patients), you need an efficient deployment plan that articulates your solution’s value proposition clearly. As an end-to-end partner, we are here to support you through to the last step of your initiative’s success.
How you benefit: A partner that knows the ecosystem and the users you want to target as well as their habits, and can manage the simultaneous deployment of a solution in multiple countries.
What makes us different: A comprehensive offer, including strategic recommendations to position your solution, to branding design, symposiums and internal conviction.
Discover our communication offerData & Insights Generation
Definition: Transforming your solution into a data-generating tool (providing such information as number of connections, number of interactions, content readership, and answers to questionnaires) and ensuring that you transform data-driven insights into value for your users.
Why: The ability to collect patient data in real-world settings is invaluable. The right monitoring features and modules can collect the quantitative data to make your solution a real insight generator. Digital patient services are a new market research tool. Monitoring impact is the best way to make a solution durable and demonstrate its value internally and externally.
How you benefit: Readable dashboards, updated data throughout the solution run, and insights from real-world settings you can share throughout your organization or with others to demonstrate your work’s impact.
What makes us different: We are agile and implement the monitoring features you need to track the metrics that matter to you. Sharing our partners’ goal of continuous improvement, we create and service local and global dashboards to support that improvement and maximize the impact.
Assessment & Best Practices
Definition: Measuring and improving what you do so you can guide your organization toward excellence and implement best practices through guidance documents. Wherever you are in your journey and whether you want to improve at the strategic or tactical level, we can help.
Why: Operational excellence in patient engagement requires constant effort. Organizations can always improve and cross-pollinate internally. You need to capitalize on what you have already done, maintain a high level of expertise on these topics, and ensure transversality within your organization. Improvement is only possible when you assess and measure.
How you benefit: An understanding of what works and what does not within your organization that enables you to harmonize your organization's best practices with one another and increase your level of excellence in the field.
What makes us different: We fully tailor our support to your needs so you can adapt your processes and culture and involve the key stakeholders in a transformative process.
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