Resources
Patient Initiative interactive toolkit
Problem : innovating in patient initiatives through behavioral sciences
Our client is a key decision maker in the global Patient Centricity team of a major pharmaceutical company (top-10). For many years, the company has been developing initiatives for patients and their caregivers. In recent years, several patient support programs have been launched by its teams worldwide: North America, Europe, and into the rest of the world. One of our client’s roles within the organization is to inject innovation into these initiatives. Observia and its client have commonly identified the theme of «behavioural science» as a major area of innovation for the company’s existing and future patient initiatives.
See also
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A multiple-cohort analysis of the SPUR 6/24 patient-reported adherence tool
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Clinical Ink and Observia: Pioneering Personalized Patient Engagement in Clinical Trials
News