Improving diabetes patient outcomes in Indonesia

Helping patients managing their insulin treatment

Diabetes affects half a billion people around the globe. Its treatment greatly impacts the patient’s everyday life: patients must measure their glucose rates, self-administer insulin injections, adjust their lifestyles, and more. Indonesians face specific issues linked to the cultural characteristics of the country. Glucometers and needles are not always reimbursed, leading to low levels of use and increased risk of health-related issues.
The local diet consists mainly of rice-based meals particularly rich in sugar. In addition, preconceived ideas about insulin usage are common among the Indonesian population.
In this context, our client, a global pharmaceutical leader in diabetes, needed to build an educational program for patients suffering from type 2 diabetes and treated with insulin that integrated the cultural specificities of the Indonesian population.

A hybrid personalized coaching program

In collaboration with the client, the Observia team co-created an integrated digital solution with a local call center to support diabetes patients under insulin treatments. We developed a highly personalized digital Patient Relationship Management (PRM) platform, powered by SPUR™, Observia’s behavioral diagnostic tool. This platform offers a digital coordination tool for nurses and integrates motivational scripts. Through personalized calls and short messages, each patient is supported individually and given access to quality content addressing any questions and fears about their treatment protocol. The platform also educates them on how to effectively initiate their insulin treatment.

More than 5,000 patients have been supported through the program. Find all details in the full Success Story: