Designing a global patient support program blueprint

Problem : how to ensure local success of a corporate-level patient solution initiative

Our client is a key decision maker in the global patient centricity team of a top-10 pharmaceutical company. In 2017, our client decided to take the next step in improving patient-centricity by identifying solution-related strategic opportunities. The ambition was to design and develop an innovative, integrated, beyond-the-pill solution for patients and healthcare professionals, and to assist affiliates world-wide with the implementation. To ensure success, our team was asked to support the client in identifying these solution-related strategic opportunities, with attention to the global team’s role and responsibility both towards the affi liates and in building the foundations of a global program.

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