Building a holistic blueprint for a hybrid and scalable PSP

Designing a patient support program adaptable to multiple markets

Our client is a global research-driven life science company, entering the area of dermatology with a new treatment. To support their strategy, they needed to reinforce their position as a patient-centric and innovative leader in this therapeutic area; they chose to do so by developing a Patient Support Program (PSP) available to all patients suffering from the skin condition they are addressing
Our mission was to build the blueprint for this PSP in a collaborative way by understanding the patients’ needs, defining the functionalities, technical necessities, and deployment plans, while ensuring that the value proposition was aligned with the needs of every stakeholder involved.
This blueprint also needed to support a multi-year product rollout strategy, and cover holistically the whole patient journey, from pre-diagnostic to post-treatment. Finally, the challenge was to build a global blueprint that could be easily deployed across affiliates.

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