A scalable match-making platform for patients and caregivers

Patient and caregiver engagement

Living with a chronic disease can be a lonely experience. Patients may feel isolated or misunderstood during their journey, as they live through a great number of personal and individual steps: medical appointments, painful symptoms, fear of a diagnosis… To combat this loneliness and give patients the opportunity to share their experience, our client Bayer AG wanted to create a digital service allowing patients and caregivers to discuss and exchange with other people living through similar steps. To make sure they would offer the best-in-class service and answer patients’ needs, user-testing was defined as a key element of the solution’s design, which would also need to be available to caregivers.

Solike, a digital match-making platform built in collaboration with users

Each step of development was validated through a user-testing phase with two panels of patients and caregivers. Through these conversations, Observia found that they wanted to connect based on common experiences, rather than medical diagnosis. As a result, we updated our matching algorithm to enable a mix between profiling data and current topics of interest, and let users set-up their own matching criteria. Before enabling contact, a confirmation process is set up to guarantee safety and privacy to users. On a technical side, the match-making system is a feature of the Observia Patient Cloud. As a stand-alone component, it seamlessly integrates into various e-health solutions, facilitating the develop- ment and engagement of communities. The SPUR™ behavioral diagnostic tool is also available, allowing for an in-depth definition of patients’ profiles, which contributes to the quality of the pairing made by the matching system.

“As a life science company, we recognize the importance of holistic solutions to meet patient needs. We are therefore delighted to collaborate with Observia to help reduce the burden of isolation that patients and caregivers may experience through the provision of the unique match-making platform solike” 
Dr. Daniel Steiners, General Director of Bayer Vital GmbH

Get all details in the full Success Story: