Publication

[White Paper] Getting to know your customers: Have you thought about PSPs ?

A Better Tool for Understanding Your Customers The need for customer data is a relentless trend driven by technical and societal factors. Many traditional industries, including the pharmaceutical industry, are being disrupted by technological innovations and new competition. Individuals are meanwhile becoming more informed consumers, expecting high-quality, personalized services. In this context, pharma, like all actors, requires effic ...