Publication
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Chronic conditions and Covid-19: Observia counts on digital to rethink access to care.
Estimated reading time: 8 minutes During the first wave of the Covid-19 pandemic, patients were the focus for health authorities and healthcare professionals. Authorities rapidly promoted continuity of care, with the ARS d’Ile-de-France, the greater Paris health authority, encouraging the region’s population to consult their doctor regarding any health problems, for monitoring of chronic pathologies, pregnancies, vaccinations and with ...
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[White Paper] Getting to know your customers: Have you thought about PSPs ?
A Better Tool for Understanding Your Customers The need for customer data is a relentless trend driven by technical and societal factors. Many traditional industries, including the pharmaceutical ind ...
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[White Paper] E-health innovation: Navigating the EU regulation jungle
How to navigate the European regulatory environment to ensure an effective digital health strategy? The European market is attractive for launching innovative digital health solutions given the marke ...
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[White paper] Defining a patient strategy for emerging markets.
What is the best approach for defining patient services strategy for premium treatments in emerging, out-of-pocket markets? Specialized “premium” therapy sales in growth markets is a strategic focus ...
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The three keys to build a successful PSP: Understanding, Personalizing, Impacting
Time for reading : 3 minutes It’s a shame that in so many cases, after going through good, comprehensive research on individuals, the research serves primarily to design programs that do not address ...
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