Valuing the role of the pharmacist

The retail pharmacist is often the French population’s primary caregiver. As such, pharmacists benefit from trusting relationships with their patients. Pharmacists are actively involved in supporting and educating patients with chronic diseases; this role will evolve as the patients’ chronic condition progresses. In this context, the Open Innovation department of the pharmaceutical company Sanofi wants to develop innovative services for pharmacists.
What personalized guidance can be provided at the pharmacy?
What tool will provide a simple and fast experienceconsistent with the patient’s care pathway?

Combining intelligence and user-friendly design 

L’Arbre Conseils® is a digital cloud solution that offers advice based on type 2 diabetes patients’ profiles. This advice is provided by reliable sources (the French National Authority for Health, a group of experts, etc.). Several criteria can be selected to refine the treatment advice, hygienic and dietary recommendations, and care pathway orientation.
The initial idea for this tool came from a reflection on the role of the pharmacist launched by Sanofi France, based on an inclusive approach mainly relying on Design Thinking. This innovative process resulted in:

• An intuitive and user-friendly interface
• A tool co-constructed with pharmacists
• An intelligent digital solution 
• A one-click method for printing patient's advice 

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