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Get to know the person, not the patient - Marie-Eve Laporte

Small Talk Big Issues is Observia's mini web-series about the healthcare (r)evolution. 

Who is Marie-Eve Laporte?

Marie-Eve Laporte is Associate Professor at IAE Paris – Sorbonne Business School, where she teaches market research, marketing and communication. She is the director of its Health Marketing and Communication MBA. Her research fields include health marketing, patient and consumer behavior, as well as brand management in the digital age. Her work has been published in peer-reviewed academic journals and books. Marie-Eve Laporte previously worked as marketing and quality director in the food industry. 

 

 

 

 Kevin asked Marie-eve five questions

How do you see the future of behavioral diagnostics in healthcare? [1:23]

How do you see connected devices as fitting into this gathering of different types of data you are talking about? [4:48]

How do you fit together qualitative and quantitative elements? [6:08]

What is the role of the physician in making the behavioral diagnostic? [8:35]

Is there some kind of epiphany that led you to work in the healthcare? [11:05]

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