Understanding patients' health decisions: 13 behavioral drivers - Brochure
To access the SPUR™ research website, click here
Human behavior is predictable, unpredictable, rational, and irrational.
In the medical field, this complexity leads to 50% of chronic patients having difficulties following their treatments (WHO).
How can we understand and then find solutions to these complex and unique cases of non-adherence?
Building on many years of research in understanding patient behavior, Observia, supported by a board of experts, has developed SPUR™.
SPUR™ aggregates decades of proven behavioral science into a validated digital solution and begins to shed light on the complexity of chronic patients' health behaviors.
Validated by an international research protocol, SPUR™ accurately detects a patient's risk of non-adherence and structurs the drivers of their health behavioral levers in 4 over-aching dimensions:
- Social
- Psychological
- Usage
- Rational
Discover the 13 behavioral drivers measured by SPUR™ that affect a chronic patient's health behavior and impact their treatment adherence.
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