Understanding patients' health decisions: 13 behavioral drivers - Brochure

To access the SPUR™ research website, click here

Human behavior is predictable, unpredictable, rational, and irrational. 

In the medical field, this complexity leads to 50% of chronic patients having difficulties following their treatments (WHO). 

How can we understand and then find solutions to these complex and unique cases of non-adherence? 


Building on many years of research in understanding patient behavior, Observia, supported by a board of experts, has developed SPUR™. 

SPUR™ aggregates decades of proven behavioral science into a validated digital solution and begins to shed light on the complexity of chronic patients' health behaviors. 
Validated by an international research protocol, SPUR™ accurately detects a patient's risk of non-adherence and structurs the drivers of their health behavioral levers in 4 over-aching dimensions:

  • Social
  • Psychological
  • Usage
  • Rational

Discover the 13 behavioral drivers measured by SPUR™ that affect a chronic patient's health behavior and impact their treatment adherence. 

Please fill in the form to download the brochure :


We are processing this data per your request only. We are hosting the data internally. We will not share it.

This data will be used to send you the requested content and other types of content on related topics and will be kept for a maximum of 3 years.

Here’s a link to our privacy policy. You can find out how to send a request to access your data, request to delete your data, correct any inaccuracies or restrict our processing of your data.

You have the right to lodge a complaint about the way we handle your data with French Data Protection authority CNIL or you can contact our DPO at contact form for more information or with concerns.



See also

Scientific communications

A multiple-cohort analysis of the SPUR 6/24 patient-reported adherence tool


Clinical Ink and Observia: Pioneering Personalized Patient Engagement in Clinical Trials


By your side in 2024: Happy Holidays from Observia!

Accès plateformes