A guide for an impactful Patient Journey Mapping in pharma

The effectiveness of any medication is dependent on its proper usage. The real-world effectiveness of a marketed drug is tempered by patient behavior. Pharmas thus depend on the patient’s adherence to treatment to provide impact on health outcomes.

To anticipate this and improve patient engagement, a key to medication adherence, we must put ourselves in the shoes of the patient.

Observia’s 360° Patient Journey Mapping provides you with a refined understanding of your patient population, including its care journey, emotional map, patient personae and behavioral profile.

Integrating patients' emotional journey and behavioral context (40,000+ SPUR questionnaires) is a must have for truly patient-centric insights (+,1000 patient interviews).

We use specific methodologies such as photo-elicitation and the SPUR^TM behavioral diagnostic tool for a truly patient-centric and holistic vision of the patient. 

I have told you more about my life with the disease than anyone else! Thank you for listening without judgment

- A 65-year-old patient living in the USA

 Example of the id card of a patient persona

Our 360° Patient Journey Mapping methodology, the shortest way to success.

Generate real-world insights without getting lost and build a realistic patient strategy.

Discover our tried-and-tested patient journey mapping methodology through a concrete case study and project yourself.

First name *

Last name *

Company/Place of work *

Job position *

Professional email address *

Your are interested in Patient Journey Mapping to: *

Select an option Educate and bring value to healthcare professionals Understand patient non-adherence Conceive your next patient solution Other

* I agree with Observia's GDPR

Learn from PJM case study

Message